To identify and measure with rigor and clarity the benefits of disruptive technologies.
To help organizations and their people thrive in a rapidly changing world.
Prioritize customer needs above all else. We win if we understand how to help our customers, then delight them while doing so.
Take personal responsibility for outcomes. If you see something that needs to be done, do it. We practice minimum viable permission-seeking and “socializing ideas.”
Emphasize urgency and speed in decision-making, but be aware of which decisions are one-way doors (irreversible, should think twice before committing) versus two-way doors (easy to reverse). We believe that most doors are two-way, and that most people and organizations plan too much and act too late.
Seek feedback, disagree constructively, and commit once a decision has been made. We trust our colleagues enough to debate in good faith with them.
Apply the scientific method: Formulate a hypothesis, gather evidence, analyze, discuss, decide, repeat. We show up with data and rigor, not just gut and instinct.
